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Collegian Advertising Information

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About The Collegian

The Collegian
828 Harwood Road
Hurst, TX 76054-3299
817-515-6619 / FAX 817-515-6767

Except for holidays, examination periods, summer, and conventions, The Collegian is published weekly on Wednesday mornings and is free to the TCC population.

 

Advertising Policy

The Collegian accepts legitimate advertising, reserving the right to reject or edit advertising copy that is libelous; promotes academic dishonesty; violates postal regulations or federal, state or local laws; or encourages discrimination against or exploitation of any individual or group.

Advertisements for alcoholic beverages, drugs, tobacco products, or any advertising determined to be in poor taste will not be accepted.

Position requests will be honored whenever possible, but The Collegian does not guarantee positioning.

 

Copy Regulations

Composition, photography and artwork produced by The Collegian becomes property of the TCC Student Publications and may not be used or reproduced withour prior written consent of the Director of Student Publications.

 

National Representatives

  • All Campus Media Company
  • 360 YOUTH

 

Affiliations

  • Texas Intercollegiate Press Association
  • Texas Community College Journalism Association
  • Associated Collegiate Press
  • Rocky Mountain Collegiate Media Association

 

Personnel

Director of TCC Student Publications Eddye Gallagher
Business Manager Stacy Luecker
Advertising Director Tina Anders

 

TCC Market/Circulation

 

Student Body (FALL 2009) 44,354
NE Campus enrollment figures for Fall 2009 16,212
NW Campus enrollment figures for Fall 2009 11,566
South Campus enrollment figures for Fall 2009 11,697
SE Campus enrollment figures for Fall 2009 12,848
Trinity River Campus enrollment figures for Fall 2009 3,714
Average weekly circulation
(Fall and Spring)
10,000

 

Campuses

May Owen Center
1500 Houston Street
Fort Worth, TX 76102
817-515-5100

Northeast Campus
828 Harwood Road
Hurst, TX 76054
817-515-6100

Northwest Campus
4801 Marine Creek Parkway
Fort Worth, TX 76179
817-515-7100

Southeast Campus
2100 TCJC Parkway
Arlington, TX 76018
817-515-3100

South Campus
5301 Campus Drive
Forth Worth, TX 76119
817-515-4100

Trinity River Campus
300 Trinity River Circle
Forth Worth, TX 76102
817-515-8223

 

How to Calculate Advertising Cost

  1. Multiply the number of columns (maximum 6) by height (in inches). 2 x 3 ad (2 columns x 3 inches) = 6
  2. Multiply by the number of times the ad will run. Ad will run in 3 issues. 6 (column inches) x 3 (issues) = 18 (discount applies when this number is 50+).
  3. Multiply by the advertising rate. 18 x $7.90 = $142.20 (This is the total cost).

 

Display Advertising Rates

 

Local Open Rate $8.00
National (business outside D/FW) $11.50
In House (TCC) $2.80

 

Frequency Discounts

Local Annual Contract Rates-total inches run during one 12-month period:

50+ column inches $7.11
100+ column inches $6.71
150+ column inches $6.32
200+ column inches $5.92
250+ column inches $5.53
500+ column inches $5.13


Advertiser may contract for ads for one full semester (13 issues) and receive a 35 percent discount off the Open Rate. Only one discount applies per contract.

 

Classified Rates

Display - minimum 1 column inch

Local Open Rate
(Contract Rates are Available)
$8.30
National (business outside D/FW) $11.90
Agency Commission Add to open rate

Word

Minimum Word Ad Size 10 words
TCC Student/Faculty/Staff Rate 15¢ per word
Non-Student Rate 50¢ per word

Classified word ads are prepaid - not invoiced.

Additional Options

Special Symbols $1.50
Boldface Type $1.00
All Caps 75¢

 

Color Rates

 

Spot Color $75.00 per color
Process Color $225.00

Preprinted Inserts

Preprinted Inserts $50.00 per 1,000
Minimum Order 3,000

Inserts must be sent six days prior to publication directly to:

Texoma Web Offset, Ltd.
1908 N. Weaver St.
Gainesville, TX 762141-0410

Phone metro 940-665-6262 office

Special Services

 

Copy Change (after initial approval) $12.00
Custom Artwork $20.00
Photography $35.00
Logo & Signature Design: Unlimited Release $150.00

 

Political Advertising

All political advertising must be paid in advance and plainly identify the sponsor of the advertisement and bear the words "Paid Political Advertisement."

All political advertisers receive the same rate as other advertisers.

 

Commission & Payment Terms

  1. Advertising is on a cash-only basis until credit application has been approved. Visa, MasterCard, American Express and Discover are welcome--$15 minimum charge.
  2. For advertising agencies, local rates are net (non-commissionable). Advertising agency accounts outside the D/FW metroplex will be charged national rates, which are gross (commissionable) rates.
  3. Make all checks payable to The Collegian. A $15 service charge will be made for each returned check.
  4. Advertiser is responsible for full cost of space reserved if ad is cancelled after the deadline.

Submitting Files

When submitting advertising files for publication, please use any of the following formats:
.PDF (preferred)
.jpg
.eps
Adobe Illustrator with all fonts as outlines
Word files are accepted but exact reproduction is not guaranteed.

Please do NOT sent Publisher or .GIF images.

All files should be e-mailed to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Production schedule

FALL 2009*

Issue # Deadline Date Publication
1 Aug. 20 Aug. 26
2 Aug. 27 Sept. 02
3
Sept. 03 Sept. 09
4 Sept. 10
Sept. 16
5 Sept. 17 Sept. 23
6 Sept. 24 Sept. 30
7 Oct. 01
Oct. 07
8
Oct. 08
Oct. 14
9
Oct. 15
Oct. 21
10 Oct. 22
Oct. 28
TCCJA No issue No issue
11 Oct. 29
Nov. 11
12 Nov. 12
Nov. 18
Thanksgiving holiday
13 Nov. 19
Dec. 02

SPRING 2010 *

Issue # Deadline Date Publication
14 Jan. 21 Jan. 27
15 Jan. 28 Feb. 03
16
Feb. 04 Feb. 10
17 Feb. 11 Feb. 17
18 Feb. 18 Feb. 24
19 Feb. 25 March 03
20 March 04 March 10
SPRING BREAK
21
March 11 April 31
22
April 01 April 07
TIPA
23 April 08 April 14
24 April 15 April 21
25 April 22 May 05
26 April 29 May 05
* Dates subject to change. Please contact The Collegian advertising department to confirm publication dates and deadlines.