By Keishonda Sherman/reporter

Talking to students about the art of owning a business, a group of local business owners discussed their successes and challenges as part of the Black Business Panel Feb. 28 on TR Campus.

The panel consisted of local dentist Marie Holliday, public relations executive Trameika Vaxter and president and CEO of R.D. Construction Randle Howard.

The panelists revealed the ins and outs of starting a business, running it and making sure it prospers. They also discussed the significance of joining the Fort Worth Metropolitan Black Chamber of Commerce.

“[It] allows you to have an association with other people that may experience some of the same challenges and also some of the same benefits,” Holliday said. “We are able to work together, have more experiences together and support each other.”

With technology constantly changing, the business owners said they stay relevant by marketing their business through social media, looking at target audiences and continually educating staff on current trends.

“If you are willing to make the investment, you are able to save money in the long run,” Howard said. “Technology is affecting every aspect of our lives, and if you don’t stay current, you will get left behind.”

Holliday said businesses have many tools out to get their message out to the community.

“Because of the ability to market your business to so many people in the Metroplex area, whether it’s digital marketing, via television or radio, once you are exposed to the public, there’s a possibility you will get business from different sources,” Holliday said.

The panel spoke about striving to be excellent in all aspects of business.

“As a business owner, you have a choice on whether you want to make a profit or not,” Ward said.

The panel said being black in business means respecting and valuing themselves and their businesses and always striving for greatness.

“Plan your work and work your plan,” Howard said.